Performance reporting
Measured to the appointment, not to the click.
OptimisationWhat it is
Reporting that follows an enquiry through to a booked appointment and — where the software is in place — through to one that was actually attended.
Why it matters
Impressions and clicks are easy to produce and impossible to argue with, which is exactly why agencies report them. Neither pays a salary. The only number that matters is whether more of the right patients booked.
What arrives
A short monthly note in plain words: what changed, what it produced, what we are doing next, and anything that got worse. Not a forty-page dashboard export.
Included, every time.
- Enquiries traced to booked appointments
- Channel and campaign attribution
- A short monthly note in plain words
- Anything that got worse, stated plainly
- The underlying data, available to you
Said plainly.
- We do not report a metric we cannot tie to an appointment.
- We do not hide a bad month in a good chart.
What this changes in a private practice.
Reported to the appointment
Not impressions and sessions. Enquiries, consultations booked, and which of those came from which page — the only chain that matters.
Numbers you can check
Every figure traceable to a source you can open yourself. If a report cannot be audited, it is a marketing document.
Decisions, not dashboards
Each month says what changed, what it is worth, and what we would stop doing. A dashboard nobody opens is not reporting.
Modern private practice
Clinics are moving away from vanity metrics because the money is tight enough that they have to. The useful question is cost per new private patient by source, and most practices have never been shown it.
Useful, and bounded
AI makes summarising the data trivial, which removes any excuse for a report that hides the bad month. We use it to draft the narrative and to flag anomalies worth a human look; the recommendation at the end is written by the person who will have to defend it to you.